Audiobooks: Extend Your Reach

52% of U.S. adults (around 137 million people) have listened to an audiobook at least once
38% of the US population (age 12 and above) has listened to an audiobook within the last year

Convenience:
- Audiobooks are “Entertainment for your ears when your eyes and hands are busy.”
  - They can be consumed by the “reader” hands free while they work, drive, exercise, or engaged in other activities which make video or reading a physical book or ebook inconvenient or impossible.
Comprehension:
- Auditory learners listen to audiobooks because they can focus, understand and absorb content spoken content more effectively than printed content.
Accessability:
- Audiobooks give “readers” who have trouble reading due language barriers, those with vision impairments, physical impairments, or learning disabilities access to books they might not be able to consume in any other manner.

Expanded reach:
- Your book can reach those who either are not traditional readers, or who do not have the time to invest in traditional forms of reading.
Expanded revenue:
- You can realize additional income not only from “readers” who would not purchase a traditional book, but also from audiobook subscription services and libraries, offering the opportunity for ongoing royalties.
- Many readers of traditional books also buy the audiobook versions for their convenience, increasing “per reader” income to the author.
Competitive advantage:
- Despite the fact that the audiobook market in growing quickly, it is less saturated than the traditional publishing market.
  - Many books are never released in audio version, giving those that are an advantage by being where your “competitors” are not.

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