Podcasts: Share Your Message

What is a podcast?

A podcast is (typically) an audio show distributed on the web via syndication (RSS). A simple way to think of it is as “on-demand radio”.

What are podcasts about?

The range of topics available to listeners of podcasts is virtually unlimited, as is the range of topics of interest to listeners. No matter the topic, if you like to talk about it, someone else probably does as well, and there is probably someone who wants to hear about it.

Who listens to podcasts?

According to Edison Research:

  • 67% of the US population (age 12 and above) has listened to a podcast

  • 47% of the US population (age 12 and above) has listened to a podcast within the last month

  • 48% of men, 45% of women, 90% of the population have listened to a podcast within the last month

  • 59% of Age 12-34, 55% of Age 35-54, and 27% of Age 55+ have listened to a podcast within the last month

  • Monthly podcast consumers grew by 16% year-over-year, cresting 100 million Americans for the first time.

Why your business needs a podcast

  • Effectively share your message:

    • There is no one correct medium to use to communicate. You need to put your message out to the places where your audience is. More and more, your audience is listening to podcasts.

  • Brand awareness:

    • The familiarity and consistency of an ongoing podcast helps develop your company’s brand to make it a household name.

  • Create an authoritative presence:

    • A podcast provides a format for establishing and sharing your expertise in your industry.

  • Audience connection:

    • Hearing the voice of the presenter gives the audience a stronger connection than simply reading the information on a web page.

  • Audience convenience:

    • Podcasts are “entertainment for your ears when your eyes and hands are busy.”

      • It can be consumed by the audience hands free while they work, drive, exercise, or engaged in other activities which make video or reading inconvenient or impossible.

    • Podcasts can be consumed by the audience at their convenience, not to someone else’s schedule.

  • Reach more qualified prospects:

    • You are not reaching out to one prospect or potential customer one at a time, you are reaching out to many at one time.

  • Low-cost marketing:

    • The cost of creating and distributing a podcast is low compared to other forms of marketing.

  • Long-term marketing:

    • Podcasts are not a one-shot medium, they exist beyond the moment. Your message can continue to be heard days, weeks or even years into the future at minimal costs.

Ready to take your podcast to the next level? Ready to start a podcast?

Please fill out the form for more information.